Frank Coles

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Frank Coles is the CEO of maritime technology company Transas.

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Human Element is Key to the Digital Formula

By Frank Coles 2017-12-04 20:58:43

In all the excitement surrounding the digitalisation of shipping it is easy to overlook the human element. Failing to appreciate and understand properly how people – and by extension organisations – interface with new technology can lead to poor implementation and unnecessary exposure to risk. Technology has sometimes been described as an ecosystem. This analogy from the natural world is rather apt in a shipping environment struggling to adapt to digitalisation, where at least three species are thriving. First are...

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Disruption is Coming to the Shipping Industry

By Frank Coles 2017-08-13 19:05:43

As I sit at my desk, I find myself shaking my head asking myself why so many in maritime do not “get it.” I can only conclude that while people happily read about impending transformation of our industry, they do so in the misguided belief it will only affect others – and that they somehow remain insulated. This year’s Nor-Shipping was abuzz with an assortment of technological jargon and concepts, many promising operational savings that verge on the magical. Veteran observers...

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The New World of the Seafarer

By Frank Coles 2017-06-23 17:16:16

On this day of recognition, I would like to celebrate the women and men who commit their careers and their lives to being at sea for extended periods of time. The future facing the maritime industry today is a very different one from when I first went to sea in 1977. Back then the sextant was king. Today the people working at sea are aided by...

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Frank Coles

The True Implications of the Technology Revolution

By Frank Coles 2017-03-07 17:56:47

We are faced with the perfect storm in the next few years. Many will conclude it is all the fault of President Trump, but in fact it is actually nothing to do with him. If anything, he is going to enable the industry to think smarter because he is also bringing change. The perfect storm is the one confronting the maritime industry. It is one which will disrupt all elements of the shipping industry – is technology-driven and in some...

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