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Rosemary Coates, President of Blue Silk Consulting, to Speak at State of the Media Conference

Published Jan 17, 2011 3:16 PM by The Maritime Executive

Rosemary Coates, President of Blue Silk Consulting and devoted blogger, will provide valuable insight on how logistics companies can set up and use blogs to build relationships with their customers at the State of the Media Conference ( www.rx2mc.com/mediaevents ).

The event, which is produced by Rx2 Marketing Communications and hosted by the Port of San Francisco, will take place November 6, 2009, at the Port’s headquarters in San Francisco.

Coates is a licensed United States Customs Broker and author. She taught classes in Management, International Business and Importing and Exporting for 10 years. Coates has extensive knowledge and experience in manufacturing and outsourcing in China which she shares on her blog at: http://rcoates.wordpress.com. Her new book: 42 Rules for Sourcing and Manufacturing in China has just been released and can be found on Amazon.com.

"We are excited to have Rosemary speak at the conference. She is a real fan of social media and has effectively used her blog to market her book and her company," said Jill Rodby, Principal of Rx2 Marketing Communications.” She’ll share her expertise with us and I think we will learn a lot from her.”

In addition to Coates, several leading publishers and senior editors from Cargo Business News, Pacific Maritime Magazine, Logistics Management and 3PLNews.com will share their perspectives on the industry media, where’s it headed and how best to get an editor’s attention when submitting ideas for stories.

Experts in B2B marketing from such companies as Marketo, PR Newswire, Peridot Productions, Inc. and the Wessling Group will participate in how-to sessions on social media, writing press releases and creating effective advertising.

This is the conference to attend if you have ever tried to get media coverage for your company’s services or products, or are thinking about implementing social media to reach your customers.

For more specific information about the event's program, registration and sponsorship, visit: http://media.tmmarket.com/marex/media/pdf/flyer_handout.pdf

About
Rx2 Marketing Communications is one of the nation’s most knowledgeable international maritime and logistics industry marketing communications firms. The leadership team has nearly 50 years of combined industry-specific operational and marketing experience and a proven track record. For more information visit www.rx2mc.com