Articles
B2B Communications Expert Jacky Cheng Appointed as Managing Director of The Scott Partnership China
Tuesday, August 31, 2010
The Scott Partnership, a global Business-to-Business PR and marketing communications consultancy based in Cheshire, UK, announces the appointment of B2B communications expert Jacky Cheng as Managing Director of its newly established China office. Jacky will lead the business growth of this operation and will play a strategic role in aiding the global expansion of the agency.
Prior to this position, Jacky led the formation and development of EMG China, a B2B specialist. Jacky led the Shanghai office for 6 years. Under his guidance, EMG China built a team of more than 25 employees in China. An experienced B2B communicator, Jacky has led many successful campaigns for clients from various industries during his service period with EMG. Previously, Jacky also has a background in journalism and is a qualified chemist.
“Jacky’s recruitment as Managing Director is a strategic appointment for The Scott Partnership. Jacky is a seasoned professional and a skilled B2B expert with a complementary skillset. We have collaborated with him for more than four years when he led EMG China. Not only will Jacky lead a credible team to provide excellence in B2B PR to our clients in China but he also brings expertise and experience that will benefit our international clients. We are excited that Jacky’s appointment helps us to build a stronger global team,” explains Kath Darlington, Global President of The Scott Partnership., “With Jacky’s wealth of experience and his demonstrable and proven ability we are confident that our new China office will be a success and will be the lead for our model delivering B2B PR into Asia Pacific regions.”
“It is also my great honor to be part of the family. Although I joined the company only recently, I feel a strong sense of belonging,” added Mr. Jacky Cheng, Managing Director of The Scott Partnership China. “To start a new business from scratch is very challenging, but I believe I will have a much clearer idea on the direction and how we can do it well. My experience with B2B PR start-ups in this market will come into play here. The market here is encouraging, what we need to do is to deliver the best and the most professional service. Kath and I both share a long term view in developing this business. We want to be professional in what we do and be reliable with what we are saying. Keeping these two principles in mind, we believe we will have a healthy growth.”
During the preparation period, Jacky has built an initial team of six employees in Shanghai consisting of both senior and junior staff. A number of new clients have already signed up for services from The Scott Partnership China, which anticipates a strong first year. Jacky’s team in China is supported by a global team of more than twenty multi-lingual specialists.
As Managing Director of The Scott Partnership China, Jacky joins the global strategic team for The Scott Partnership. The team, which sits across three continents, will focus on international growth and consistent delivery across markets and geographies for all clients. Adds Kath, “Jacky has much to bring not only to the China operation but also to our international team. The Scott Partnership benefits from strong leaders in all geographies who share values, commitment to clients and integrity towards staff.”
www.scottpr.com
“It is also my great honor to be part of the family. Although I joined the company only recently, I feel a strong sense of belonging,” added Mr. Jacky Cheng, Managing Director of The Scott Partnership China. “To start a new business from scratch is very challenging, but I believe I will have a much clearer idea on the direction and how we can do it well. My experience with B2B PR start-ups in this market will come into play here. The market here is encouraging, what we need to do is to deliver the best and the most professional service. Kath and I both share a long term view in developing this business. We want to be professional in what we do and be reliable with what we are saying. Keeping these two principles in mind, we believe we will have a healthy growth.”
During the preparation period, Jacky has built an initial team of six employees in Shanghai consisting of both senior and junior staff. A number of new clients have already signed up for services from The Scott Partnership China, which anticipates a strong first year. Jacky’s team in China is supported by a global team of more than twenty multi-lingual specialists.
As Managing Director of The Scott Partnership China, Jacky joins the global strategic team for The Scott Partnership. The team, which sits across three continents, will focus on international growth and consistent delivery across markets and geographies for all clients. Adds Kath, “Jacky has much to bring not only to the China operation but also to our international team. The Scott Partnership benefits from strong leaders in all geographies who share values, commitment to clients and integrity towards staff.”
www.scottpr.com 